But after deeper dives I’ve learned more about its capability to leverage my business in very interesting ways.” Daylite user permissioning allows scale across three parallel businessesĪs an example, Medina cites Daylite’s ability to do user permissioning, where certain teams have access to only certain parts of the Daylite database that tracks and provides helpful alerts for client projects, opportunities, contacts and task lists. “Daylite’s always done project management, contact management and calendaring very well. “Daylite’s long-time involvement in MacTrack legal has also given me insight into the breadth and depth of the software,” said Medina. “Daylite’s not a CRM that’s specific to the legal market,” he stated, “but it was designed with small business owners in mind, and like I said, I think one of the secrets to business success is to master the art of business.”Īs the creator of MacTrack Legal, the only national technology conference for Mac-based attorneys, Medina has also been able to attract Daylite as a conference sponsor and “bend the ears” of the CRM’s development team to the needs of attorneys over the years. Medina landed on Daylite soon after he started his law firm. Daylite designed with small business owners in mind Victor Medina loves using the Daylite iOS app to keep track of communications, bolstering his relationships with clients, partners, vendors, and more. They’re utilities that don’t get in the way, and, at least when I started, there was also a hip factor to going with Apple.” The iPad tablet and iPhone are excellent extensions of what Apple’s accomplished with the Mac. “I get better longevity and reliability from the hardware and am better insulated from viruses on the software. “Apple’s the better platform for someone who doesn’t want to spend money on information technology as a separate line item,” said Medina.
#MACTRACK CALENDAR SOFTWARE#
One of the pillars of his success was a decision in 2006 to commit to the Apple ecosystem, and an Apple-focused CRM software app called Daylite. The reason why I’ve made progress is that I’ve made it a priority to work on my leadership skills,” he said. It’s table stakes that I’m a great lawyer, but that’s not enough. “I think the reason I’m successful as a business owner who is a lawyer is not about my legal technical skills. “It’s table stakes that I’m a great lawyer, but that’s not enough.” Victor Medina and his team at Medina Law Group switched to the Apple ecosystem in 2006 and have been using Mac-focused CRM Daylite ever since.
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